|Reteid Resflet*21 Open Sources 9.7|
Monday, 14. August 2006
London Design Festival 2006 — Celebrating the creative collaboration between International Society of Typographic Designers and the City Inn Westminster. Freda Sack, head of Foundry Types about Type and Beauty on Type with her extraordinary competence focused on human based communication. — Educating the industry delicately!
Meanwhile, the number of international projects in the Festival continues to grow making it a fixture on the international design calendar. — The Festival is still a young event and this will be the fourth London Design Festival. It continues to develop and evolve creating new networks, stimulating growth in the sector, increasing the opportunity for trade, and enhancing the reputation of London and the UK as a place for creative excellence and innovation.
City Inn Westminster is a contemporary and stylish hotel in the heart of Westminster, that has won numerous awards for its design and facilities. The hotel has established links with the arts and design, regularly hosting exhibitions, commissioning works of art and staging events and design competitions with art colleges and design schools. The ISTD is the only international and authoritative body for typography, aiming to inform and inspire typographers, graphic designers, writers and educators engaged in the field of visual communication.
The project follows on from the success of ›26 Letters‹ exhibition at the British Library – ISTD’s 2004 London Design Festival Project. Freda Sack expects an extraordinary outcome that will celebrate the beauty of typography and the resonance it has as a means of communication. — All the the contributors are designers of note including five Royal Designers for Industry:
›» Derek Birdsall | Shaping the Standards of a whole Profession
... and some young innovators. To further extend the international spirit of ISTD and LDF – the exhibition will cascade from My London, to My Edinburgh, My Belfast, My Amsterdam, My Johannesburg, My Beirut, My Barcelona etc. [not necessarily in that order] – in fact to every city where ISTD has a typographic community. — Maybe My Vienna, who knows?
The personal and highly individual approach to customer service employed by the Foundry Types team enables them to be very much in touch with their market. Feedback is very important, as are the relationships with designers from all over the world who buy and use The Foundry™ Typefaces. They do like to ›talk‹ to their customers, whether that be on the phone or by email. Nothing makes them happier than when a designer sends in a superb example of one of their fonts in license, and fortunately this happens quite often.
They provide a very wide range of font designs for the designer to choose from. This in turn allows the user to experiment more. The technology that was the downfall of the big traditional type manufacturers has also allowed individuals and small foundries to produce good, quality type design and fonts – and along with the web to make these designs available worldwide. Foundry Types specializes in all aspects of type development and typography. The principals and employees of the company have an extensive knowledge of type and font development through their collective experience of many years in the type industry.
The Foundry™ Typeface Library:
Most type designers I know fall into type design by accident — I studied typography, but became intrigued by the 26 letters that carry information and underpin design. Worked in: Traditional hot metal compostion, and through analysing and artworking classical typeforms, this gave me a thorough grounding and understanding of letterforms and their proportions have become part of me, each time I draw the resulting forms are almost intuitive. I have been learning ever since through rapidly changing typography and technology. Prior to that, [and still] I read anything and everything. All designers have book collections that inform and inspire representing the many, and varied ways to communicate.
Love of letters has become a way of life.
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