Firefly first focused on the generation of images and text effects will bring even more precision, power, speed and ease directly into Creative Cloud Experience and Express workflows where content is created and modified. Firefly will be part of a series of new Sensei generative AI services.

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Dieter Telfser 2023

»Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Digital Media Business, Adobe. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.«

Giving Creators New Superpowers at the speed of their imaginations. Everyone who creates content – regardless of their experience or skill – will be able to use their own words to generate content the way they dream it up, from images, audio, vectors, videos and 3D to creative ingredients, like brushes, color gradients and video transformations, with greater speed and ease than ever before. With Firefly, producing limitless variations of content and making changes, again and again — all on brand — will be quick and simple.