The first law of Thermodynamics says that the total inflow of energy into a system must equal the total outflow of energy from the system, plus the change in the energy contained within the system. This law is used in all branches of physics, but frequently violated by quantum mechanics and relates the conservation of energy to the time invariance of physical laws.

The Organization of Petroleum Exporting Countries [OPEC] is a permanent, intergovernmental Organization, created at the Baghdad Conference in 1960, by Iran, Iraq, Kuwait, Saudi Arabia and Venezuela. The five Founding Members were later joined by eight other Members: Qatar [1961]; Indonesia [1962]; Socialist Peoples Libyan Arab Jamahiriya [1962]; United Arab Emirates [1967]; Algeria [1969]; Nigeria [1971]; Ecuador [1973 – 1992] and Gabon [1975 – 1994]. OPEC had its headquarters in Geneva, Switzerland, in the first five years of its existence. Then it moved to Vienna, Austria, 1965. OPEC’s objective is to co-ordinate and unify petroleum policies amongst Member Countries, in order to secure fair and stable prices for petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry.

The OPEC Fund for International Development was conceived at the Conference of the Sovereigns and Heads of State of OPEC member countries, which was held in Algiers, Algeria, in March 1975. A Solemn Declaration of the Conference »reaffirmed the natural solidarity which unites OPEC countries with other developing countries in their struggle to overcome underdevelopment,« and called for measures to strengthen cooperation between these countries. The OPEC Fund aims at promoting cooperations between OPEC Fund Member States and other developing countries as an expression of South-South solidarity, helping particularly the poorer, low-income countries in their pursuit of social and economic advancement.

The OPEC Fund extends concessionary financing in the form of loans for development projects and programs and for balance of payment support. It provides grants in support of technical assistance, food aid, research and studies and for humanitarian emergency relief. The Fund also contributes to the resources of other development institutions whose work benefits developing countries. Furthermore, the Fund participates in the financing of private sector activities in developing countries.

Making the Difference. — Energy is a fundamental quantity that every physical system possesses. Energy is defined as the amount of work required to change the state of a physical system. In simple words: »Energy is change or the potential to change«, however, this leaves out many important examples of energy as it exists in the physical world.

The Potential to change. — In physics and engineering, energy conversion is any process of converting energy from one form to another. Morphing this Meta in biology means a physical development of the individual after birth or hatching involving significant change in form as well as growth and differentiation. It usually accompanies a change of habitat or of habits but may occur without such a change. Modifications that affect early steps of a visual system will usually require modifications in all later steps and are therefore less likely to succeed. Most of the successful changes will thus affect the later stages of the system, and the system will thus retain to earlier steps.

Social Stigmata, smoothing the Complexity. — A dash of Character, a dash of Charisma: a charismatic visual has a certain quality of individual personality, by virtue of which s/he is set apart from ordinary people and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities. These virtues are not accessible to the ordinary person, but are regarded as of divine origin or as exemplary, and based thereupon the individual concerned is treated as a leader. [Max Weber] Non separating between Sign and Typeface means that there is a nondualistic mental status in OPEC’s nature of reality:

Design in that sense »is the method of putting form and content together. Design, just as art, has multiple definitions, there is no exclusive definition. Design can be art, but does not have to be. Design can be æsthetics. Design is so simple, that’s why it is so complicated.« [Paul Rand]. Virtually all distinctive design elements related to faces can become subjects:

Facing it Continental: — Foundry Sterling designed by »The Foundry« in London. Originally set up in 1990, they function as an independent type foundry in design, production and marketing of a range of exclusive fonts to designers worldwide. Foundry Sterling is used for preliminary layout purpose only and is courtesy of Freda Sack. — Colour and Mood. Human emotional mood is a measurable affective state, which can consist of a combination of emotions. In »normal functioning«, moods are largely and adaptively influenced by external events. The Opec Fund could become a very interpersonal conversational energy:

Enlarge your world! — Leading the Conversation of Energy. Leading means creating a shared culture and values, communicating goals to audience throughout the organization; evoking the desire to perform at a high level platform. Here is my complete presentation handed out to OPEC Fund on 13 | 09 with concept, wording, thoughts and images to make them one of the most efficiently leading conversation organisations in the world:

© the opec fund redesign 2005

(application/pdf, 8,192 KB)

— © Dieter Telfser 2005

Legal Notice: All wording, concepts and artwork are copyrighted by the Author. Any review, dissemination or other use of these 49 pages by persons or entities other than The OPEC Fund for International Development, is prohibited. Special Thanks to Clemens Theobert Schedler | Büro für Konkrete Gestaltung for motivating me to do this work.