Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice.

visionOS makes digital content look and feel present in a user’s physical world. Users can browse through apps by simply looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice to dictate.

It is designed to deliver phenomenal compute performance in a compact wearable form factor. Featuring a breakthrough ultra-high-resolution display system built on top of an Apple silicon chip using micro-OLED technology to pack 23 million pixels into two displays, each the size of a postage stamp, with wide color and high dynamic range...

Delivering Spatial Experience.
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Dieter Telfser 2024

Apple Vision Pro arrives in Europe beginning June 28. — Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

Canva, the world’s only all-in-one visual communication platform, announced the acquisition of Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout.

The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of knowledge workers without design training, the integration of Affinity’s professional design software now unlocks the full spectrum of designers at every level and stage of the design journey. As visual communication becomes the status quo in teams and organizations around the world, the acquisition also accelerates Canva’s enterprise ambitions, unlocking a future where professional designers can craft designs and templates with Affinity to scale across organizations with Canva.

The Affinity and Canva Pledge:

1. We are committed to fair, transparent and affordable pricing, including the perpetual licenses that have made Affinity special.

2. We will double down on expanding Affinity’s products through continued investment in Affinity as a standalone product suite.

3. We will provide Affinity free for schools and nonprofits.

4. We are committed to listening and being led by the design community at every step in this journey.
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Dieter Telfser 2024

Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.

Founded in 1987, Serif is the parent company behind Affinity, the renowned suite of creative tools for professional designers and photographers. Affinity’s cost-effective, high-quality and powerful design tools Affinity Designer, Affinity Photo and Affinity Publisher have been recognised with industry-leading awards, gained plaudits from reviewers and are trusted by more than 3 million customers around the world. Serif employs approximately 90 people and is based in Nottingham, UK.

Europe-based acquisitions continue to fuel Canva’s product strategy — Acquisitions from Europe’s startup ecosystem have elevated Canva’s technology and continue to play an important role in expanding the company’s physical presence in the region. Over the years, Canva has found high caliber talent and compatible technology in Europe with a number of acquisitions that have become key to the company’s product strategy. Affinity marks Canva’s latest  Europe-based acquisition, joining  Flourish (2022), Kaleido (2021), Smartmockups (2021), Pexels (2019) and Pixabay (2019). Canva opened their first European HQ in 2023, based in London.

Procreate is dedicated to making exceptional creative tools for creative people by combining beautiful user experiences with high-performance engineering. Procreate for iPad is used by millions around the globe, has been the best-selling paid iPad app on App Store for the past six years, and has received two coveted Apple Design Awards. Procreate’s three apps — Procreate, Procreate Pocket, and Procreate Dreams — are placing more power in the hands of creatives, amplifying the company’s guiding principle: Art is for everyone.

»We don't make software to make money.
We make money to make more software.«
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Dieter Telfser 2023

Procreate Dreams is an industry game-changer, promising to unlock the world of animation in a way once thought impossible through accessible, robust, and powerful features. Designed for touch, Procreate Dreams introduces workflows of unparalleled speed, and tools so intuitive that now anyone can animate. Artists and animators can simply and spontaneously direct how the animation should feel, with new tools such as Performing, which uses gestures to automatically add keyframes as the tool records the actions. Performing brings work to life before the creator’s eyes in real time, with no animation experience needed.

Playgrounds is an institute and platform that connects and forms international creative communities within the fields of illustration, animation, games, digital design and art. — Our goal is to increase creative self-confidence, skills, knowledge and inclusivity within the creative industry. Talent development is the core of Playgrounds. This is key in all our activities and we have developed a tailor made talent program called Next. Partners in Next are Submarine Channel, The Panics, BROET, Natlab, Studio Biarritz, Herrie Film & TV, BredaPhoto, Art Academy St. Joost and Kaboom film festival. Supported by Provincie Noord-Brabant, Netherlands Filmfund and Netflix.

Firefly first focused on the generation of images and text effects will bring even more precision, power, speed and ease directly into Creative Cloud Experience and Express workflows where content is created and modified. Firefly will be part of a series of new Sensei generative AI services.

Generate!
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Dieter Telfser 2023

»Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Digital Media Business, Adobe. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.«

Giving Creators New Superpowers at the speed of their imaginations. Everyone who creates content – regardless of their experience or skill – will be able to use their own words to generate content the way they dream it up, from images, audio, vectors, videos and 3D to creative ingredients, like brushes, color gradients and video transformations, with greater speed and ease than ever before. With Firefly, producing limitless variations of content and making changes, again and again — all on brand — will be quick and simple.