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© Oliviero Toscani photographed by Orazio Trullio. — Oliviero Toscani, son of a photo-journalist of the Corriere Della Sera, from Milan, Italy, studied photography and design at the Hochschule für Gestaltung in Zurich from 1961 through 1965. — He internationally renowned as the creative force behind some of the world’s most successful magazines and brands, including corporate images and advertising campaigns through the years, for Esprit, Valentino, Chanel, Fiorucci, Prenatal, and many more. His work, as fashion photographer, has appeared in the pages of magazines as: Elle, Vogue, GQ, Harper’s Bazaar, Esquire, Stern etc. — From 1982 to 2000, he build United Colors of Benetton into one of the world’s most recognized brand, giving the company its corporate image, identity and communication strategy, and developing it’s presence; he also create Playlife, Benetton’s sportwear line. In 1990 he conceived, created and directed Colors, the world‘s first global magazine, making of it a cult magazine, shich did set a trend for all new editorial and communications project all over the world; in 1993, he invented founded, and directed Fabbrica, the international center for sesearch in the arts of modern communication, Toscani commissioned to the japanese architect Tadao Ando to design it; Fabbrica produced editorial projects, books, televion programs and exhibitions for the United Nations, UNHCR, La Reppublica, ARTE, MTV, RAI and movies which have won 3 jury prices at Cannes and Venice film festivals. — Toscani’s work has been exhibited at the Biennale of Venice, San Paolo, Triennale of Milan, Lausanne, Mexico City, Helsinky, Rome and a couple of dozen other museums around the world. He has won numerous awards, including 4 Lions d’Or at Cannes Festival, the Unesco Grand Prix, twice the Grand Prix d’affichage and several Art Directors Club such as New York, Tokyo, Berlin, Milan etc. He has taught visual communications at two universities, and has written three books on communication. Currently, he is the creative consultant at Talk Miramax in New York and at television projects. After more than three decades of innovation in editorial, advertising, film and television, now he is focusing his creative and communication experience on the new medias. — He lives in Tuscany, producing olive oil and breeding horses.
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